My audience would be of ages 17-30 black of the C1C2D classification as they will be looking to aspire to be the people in the magazine or university students and people who aren't quite at the top of their careers yet.
It attracts an explorer and reformer psychological demographic because people want to aspire to be the people in the magazine and want to maybe change their perspective on music.
It would be someone who listens to music with an open mind but wants to hear something new that's not been “processed". My audiences like to go out and hearing new music, so by putting in features such as "gig's list" this would mean that is appeals to their everyday activities. Also with the age group I have they are very interested in personal appearance so having a style section and a list of stylish stars (who they aspire to be) within the magazine caters to their image preferences especially as this age group like to look like they're in a part of a collective group and have a collective identity therefore my features would encourage and go along with what my audience would spend their money on, clothes and music.
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